Monday 14 May 2012

What Is Creativity? Why Do We Need It?

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.  
                                                                    Steve Jobs, Wired, February, 1995

One can easily say that the last decade enjoyed the burgeoning of several ‘creative thinkers’. Creativity however does not stand apart from imagination, free thinking, or empathy. In its broadest sense, empathy refers to the need to understand people. In the words of the American existential psychologist Rollo May (1909-1994),

Creativity is the process of bringing something new into being…creativity requires passion and commitment. Out of the creative act is born symbols and myths. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness-ecstasy.
Creativity requires you, as an ambitious employee, to generate fresh solutions to problems, and the ability to create new products, processes or services for a changing market. These are part of the intellectual capital that gives a company its competitive edge.

Creativity requires whole-brain thinking; right-brain imagination, artistry and intuition, plus left-brain logic and planning.

Just as an example, HP (or Hewlett Packard), which is an American multinational information technology corporation, fosters an environment for creativity and innovation; indeed, its work ethos applies to each and every one of us, following what it calls the ‘Rules of the garage’:

            Believe you can change the world.

            Work quickly, keep the tools unlocked, work whenever.

            Know when to work alone and when to work together.

            Share – tools, ideas. Trust your colleagues.

            No politics. No bureaucracy. (These are ridiculous in a garage.)

            The customer defines a job well done.
            Radical ideas are not bad ideas.

            Invent different ways of working.

            Make a contribution every day.

            Believe that together we can do anything.


                                                                                    —1999 HP Annual Report

Muovo strives to find creative individuals in every aspect of the recruiting process. Starting from your CV, up to the interviewing phase, being creative is essential if you are to stand out of the crowd and let employers know your true value. As employers have different tastes, like all other individuals do, you are free to use your creativity in writing the content and creating the layout in ways that you feel best suit your personality. We will be talking more about this in future posts, so keep an eye on our blog!

Nikita Pisani at Muovo


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