Tuesday, 19 November 2013

When would be the best time to send your emails?

sending-email-newsletter.jpg (400×277)
As a job seeker you would be, of course, contacting your potential recruiters, namely through sending emails to your recruiters. The following are 6 top reasons listed by Career Hub:
  1. To ask for a job interview
  2. To ask for an informational interview
  3. To ask for a meeting
  4. To send a thank-you email after an interview
  5. To inquire about the status of an application
  6. To follow up on a letter they mailed
In each case, you would want your email to be opened (right?!)

There is a high chance that it will. However, an appealing subject line will definitely make a difference. On top of this, the day of the week and the time of day are also bound to affect your recruiter's response.

Interestingly, marketers are usually highly attentive to statistics regarding the openings of emails and clicks through rates at different times of the week.

Carrer Hub mentions Buffer.com which has reviewed a number of studies on open and click through rates for email marketing. Here are some of Hubspot's findings Buffer reports on:

10 p.m. - 6 a.m.: Known as the dead zone, as hardly any email get opened.
6 a.m. - 10 a.m.: Consumer-based marketing emails are best sent early in the morning.
10 a.m. - Noon: Most people are working, and probably will not have time to open your email.
Noon - 2 p.m.: News and magazine updates are popular during lunch breaks.
2 p.m. - 3 p.m.: After lunch lots of people buckle down and ignore their inbox.
3 p.m. - 5 p.m.: Property and financial-related offers are best sent in the early afternoon.
5 p.m. - 7 p.m.: Holiday promotions & B2B promotions get opened mostly in the early evening.
Depositphotos_4440372_xs-300x290.jpg (300×290)7 p.m. - 10 p.m.: Consumer promotions are popular again after dinner. Picking which of these match most closely the type of email you might be sending would suggest that:

To sum up:
10 p.m. - 6.am, 
10 a.m. - noon,        
2 p.m. - 3 p.m.,

3 p.m. - 5 p.m., 
and 5 p.m. - 7 p.m. are the times to AVOID.  

Meanwhile,
6 a.m. - 10 a.m., 
Noon - 2 p.m., 
and 7 p.m. - 10 p.m. would be BETTER times to send your email.

Other studies suggest that Thursday is the best day and early Monday morning is also a good time.

So start planning when to send your emails now! This applies not just for marketing, but to other areas, including when to send emails to your recruiters or current employers.

Good luck!

Nikita Pisani at Muovo

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